A professionally designed website serves as the foundation for your business or your brand. This is the place where consumers will go to find out more about your business, brand, product or services you offer. Your website should provide consumers with this information and equip them with the knowledge on how to access your product or service offering.
Why does your website need to provide this information?
It’s no secret that we now live in a world where consumers prefer easy access to information. The ease of access to information, products and services in the digital age has cemented the foundation for impatience among consumers.
Studies reveal that up to 80% of consumers are more likely to visit your website, or research a product or service that you may offer before visiting or contacting your office or store. Consumers use this information to make a decision before purchasing your product or making use of your service.
Why should you have a professionally designed website?
First impressions are extremely important when advertising your business, brand, product or service. Your website needs to provide consumers with a visually engaging and memorable experience, and your website needs to be optimized for great performance on desktop and mobile devices.
If your website takes a long time to load, or does not provide an attractive viewing experience, it is more likely for a consumer to abandon your website and search for another business with a similar product or service offering. Presenting your business, brand, product or service in a professional manner gives you the best chance of converting the consumer into a customer or client.
Having a professional website builds credibility with consumers
A professional, good looking website builds credibility with consumers in that your business or brand is legitimate. Consumers are more likely to trust you if they can see that effort has been put into your website.
Having a good looking website is only the first part in building credibility with consumers though. Your website should contain legitimate contact information for your business or brand. Furthermore, consumers also prefer to see an address that they can verify. Reviews or testimonials about your product or service can also go a long way in achieving more leads and sales.
Another aspect that is crucial to building your business or brand’s credibility with consumers is to have an SSL certificate for your website to indicate that your website is secure to visit. Consumers are less likely to trust your business or brand if your website does not have an SSL certificate. Consumers are even less likely to purchase a product from your website if your online store does not have an SSL certificate.
Websites creates awareness for your business or brand
Unlike a regular employee, your website works for you 24/7, 365. Your website can supply consumers with information at any given time. A professionally designed website is the foundation of your company’s marketing and the first step in creating awareness for your business, brand, product or service.
Investing in search engine optimization can bolster your online marketing even further. As your website starts to rank higher with search engines, the more likely it becomes for consumers to find your website when searching for the products or services that your business or brand may offer.
A business needs marketing to be successful. A professionally designed website is one of the most powerful tools you can deploy to market your business or brand and convert leads into sales.
A poorly designed website is a danger to your business or brand
Remember that in business it takes around 7 seconds for a consumer to form a first impression. If your website is poorly designed or if it takes a long time to load you have created a poor first impression for your business or brand, thus a lead or a sale has been lost.
It is beneficial to your business or brand to ensure that you create a good first impression and a memorable experience. As we say in the digital marketing industry, it is better not to have a website than to have a poorly designed website.
To ensure your business or brand’s online success and to achieve your marketing goals, rather invest in a professionally designed website.